Agility PR Solutions

OCTOBER 2, 2023

I think a lot of people view my job as a bit of an oxymoron. I’m the founder and general manager of a public relations company powered by artificial intelligence. And if you believe the hype, generative AI is on track to replace organizations like mine wholesale. I’m here to tell you: Don’t believe the […] The post Enhancing PR with AI: Moving beyond automation to explore the potential—and the limits appeared first on Agility PR Solutions.

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Company Publicity 187

Institute for Public Relations

OCTOBER 2, 2023

Fueled by advances in digital tools and artificial intelligence (AI), public relations is transforming into a data-driven practice. Communicators must curate, analyze, and draw insight from disparate streams of data to inform decisions relevant to organizations and society.

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Data How To Training Tools 105

Agility PR Solutions

OCTOBER 2, 2023

In times of crisis, PR managers rely on the skills we’ve developed over the years to make quick decisions and handle emergencies. Many businesses are facing difficult times and in need of crisis leadership skills more than ever. This article covers essential skills for leaders and PR managers to help you learn from a crisis […] The post 6 leadership skills to develop for crisis management appeared first on Agility PR Solutions.

Crisis Management 114

Crisis Management Leadership Crisis Publicity 114

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

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Ethics Guidelines Reputation Privacy 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 2, 2023

The Federal Trade Commission (FTC) has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years—essentially since long before these practices became widely used components of successful marketing strategies. While the updates are complicated and beyond the immediate understanding of many communicators, new research from […] The post FTC’s new sponsored content guidelines will change how marketers use influe

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Guidelines Marketing Strategy Communications 110

Agility PR Solutions

OCTOBER 2, 2023

Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality. In fact, those diehard measures aren’t even among the considerations that define today’s highly regarded brands and those of tomorrow, the latest brand indexing rankings from business […] The post 2023 FutureBrand Index: Innovation-focused, people-centric companies will be the successful brands of tomorrow appeared

Company 105

Company Brand Branding Measurement 105

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI.

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B2B Trends Strategy Marketing 77

Maxim Behar

OCTOBER 2, 2023

Host: Hello "Your Day" continues and we step into the political scene with PR expert Maxim Behar. Hello and welcome. How does the start of the election campaign look to you? What are your expectations? Maxim: We haven't seen a campaign so far. So far, we've only seen the candidates. Host: Not a formal one, did you feel it was happening? Maxim: I personally didn’t feel like any campaigning was going on.

Government 64

Government Education Interviews Social Media 64

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key.

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Communications

Institute for Public Relations

OCTOBER 2, 2023

This blog is provided by the IPR Organizational Communication Research Center. Dr. Kati Tusinski Berg and Dr. Katharine E. Miller examined how women leaders in the public relations industry advanced diversity, equity, and inclusion (DEI) efforts and empowered their organizations.

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Employee Analysis Blogging Industry 52

Institute for Public Relations

OCTOBER 2, 2023

This summary is provided by the IPR Digital Media Research Center. Rachel Son and colleagues analyzed whether audiences were as satisfied with machine-generated script narratives (bot narratives) as they were with scripts written by humans. An online survey of 260 U.S. adults was conducted in May 2023. Key findings include: 1.) Participants’ levels of narrative … Continue reading Do People Prefer Scripts Written by Humans or AI Better?

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Survey Media Consumer Industry 52

Institute for Public Relations

OCTOBER 2, 2023

IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). Disability:IN and the American Association of People with Disabilities (AAPD) assess companies’ disability inclusion efforts annually. In 2023, 485 companies completed the Disability Equality Index survey. Of the participating companies, 374 have operations outside of the United States.

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