Tue.Apr 25, 2023

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Will AI ultimately replace content writers? Nearly 7 in 10 content marketers believe it will over the next five years

Agility PR Solutions

The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content marketing and PR agency BMV reveals the outlook that many in the industry have been […] The post Will AI ultimately replace content writers?

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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Look for posts on the PRsay and each month in The Pinnacle, PRSA’s monthly newsletter offering insights on Accreditation. Learn more about earning your APR by visiting PRaccreditation.org. As I recently reflected on my 29-year military career, resilience emerged as one of the most important keys to my success as a U.S.

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Should Public Relations Be Considered A Profession?

Institute for Public Relations

This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession?

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6 reasons to create long-form content—and how to do it right

Agility PR Solutions

In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important. Here are six compelling reasons to invest time and effort in this format and tips on how […] The post 6 reasons to create long-form content—and how to do it right appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Value of B2B AI

5W PR

AI is now essential for businesses in all industries. In the B2B sector, it can drive productivity, efficiency, and innovation. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. Improved Decision-Making B2B AI offers a major advantage: better decision-making.

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10 ways PR can make a great impression on job candidates–before they even apply

Agility PR Solutions

Whether you have a fully staffed public relations team or a small marketing department, PR will always be an important element in recruitment. But that leaves one question: how exactly can you utilize PR to impress potential candidates from the word go? Let’s take a closer look. 10 ways PR teams can impress potential candidates […] The post 10 ways PR can make a great impression on job candidates–before they even apply appeared first on Agility PR Solutions.

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No Contract, No Service – Why You Need to Get It In Writing

Solo PR Pro

Contracts are an essential tool for your Solo PR business. According to Law.com, “the law of contracts is at the heart of most business dealings; it is one of the three or four most significant areas of legal concern.” Imagine walking into a store to buy a brand-new appliance. There are many choices, but a knowledgeable salesperson walks you through features and benefits, helping you select the one that meets your needs.

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Could Password Sharing Cause Crisis?

HMA Public Relations

While more than 100 million households currently share passwords for Netflix, this will soon change with the platform's upcoming password sharing plan. Read more from Justin Liggin on what's to come for Netflix and the importance of PR in this rollout.

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Maxim Behar's New Book “The Magic of Seychelles Cuisine and Stories from the “Paradise on Earth” is Now on Sale in Bulgaria

Maxim Behar

The latest book “ The Magic of Seychelles Cuisine and Stories from the “Paradise on Earth ” by the world-renowned PR expert and Seychelles Honorary Consul General in Bulgaria, Maxim Behar, is now on sale in Bulgaria. In the book Behar shares his passion for Seychelles and its traditional Creole cuisine, showcasing its diversity and the beauty of the exotic islands.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The PR Audience That No One Is Talking About

Medianet Australia

By now I’m fairly certain that you’ve done a significant amount of audience research. Maybe you’ve even interviewed your best or ideal audience to develop rich persona cards which you use to tailor your PR and marketing engagement.

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Just like home!

Maxim Behar

I found out recently that for the second year now some super professionals can't lay a hundred yellow pave pieces right in front of parliament. They twist them and pound them – it's all the same mess. If you walk around, in any city, but Sofia is the bright example, you will easily notice the clumsy patching, crooked curbs when there are any, horribly arranged half-broken tiles.

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Theory of mind is the secret weapon you never knew you needed. The ability to comprehend the thoughts and emotions of others holds transformative potential in the realm of communication. By grasping the intricacies of people’s inner worlds, one can revolutionize their approach to interpersonal interactions. Delving deeper into the Theory of Mind is vital in this journey.

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But in the hardest way.

Maxim Behar

Eureka! In 2023 in Bulgaria, doctors can now issue prescriptions through mobile phones. Really - what an invention. We've landed Elon Musk's beloved Tesla on Mars, artificial intelligence is almost running our lives every day, and we're only now reaching for mobile phones for one simple action. I think we are the only country in the world that does not have helicopters for medical needs.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Media Stable and Medianet partner to deliver #MeetTheMedia

Medianet Australia

Media Stable and Medianet have partnered to deliver Australia’s leading media education and engagement event #MeetTheMedia.

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Diving into the World of PR

The Hoffman Agency

Ready to dive into the captivating world of public relations at The Hoffman Agency? Buckle up, because I am going to tell you about my time here! The Hoffman Agency is a growing public relations company that offers a unique and dynamic international experience. Since joining the French team in July 2022, I have witnessed its rapid growth and have been warmly welcomed by colleagues from around the world.