Wed.Feb 14, 2024

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Boeing’s Ongoing Struggles and How They Can Rebuild Consumer Confidence in the Brand

Ronn Torossian

Once a titan of innovation, soaring through clear skies of industry dominance, Boeing has hit a period of intense turbulence. The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation. The latest situation with a door […] The post Boeing’s Ongoing Struggles and How They Can Rebuild Consumer Confidence in the Brand appeared first on.

Consumer 195
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Why CEO Visibility Still Counts

ImPRessions - Crenshaw Communications

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their or

Corporate 182
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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

Female-owned vineyards are a rare find, and Rachel Martin, Founder and CEO at Oceano Wines + Oceano Zero, is truly exceptional. Her journey began with her stepfather’s collection of fine wine, which sparked a passion for crafting her own luxury selection. As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia.

Study 130
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What Today’s Communicators Can Learn From Martin Luther King Jr.

PRSay

Join PRSA as we celebrate Black History Month. Take a look at the specially curated resources highlighted on our Black History Month page here. In his speech at the National Mall in Washington, D.C. on Aug. 28, 1963, civil rights leader Martin Luther King Jr. declared, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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8 ways to improve your internal communications strategy in 2024

Agility PR Solutions

PR is all about communications. We talk a lot about how brands communicate with customers and the world. Everything from brand persona to tone of voice and the best channels to use are the bread and butter of PR brands. But that’s external communications. What about internal communications? The way a brand communicates internally has […] The post 8 ways to improve your internal communications strategy in 2024 appeared first on Agility PR Solutions.

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The potent mixture of AI and federal elections is top of mind for corporate leaders in 2024: Together, they are expected to create volatility

Agility PR Solutions

As leaders across industries continue investing in AI tools for a wide range of issues they feel their businesses will need to address in 2024, new research from accounting, consulting, and technology firm Crowe LLP and Forbes finds that the ubiquity of AI and the approaching 2024 federal elections are an anticipated source of volatility […] The post The potent mixture of AI and federal elections is top of mind for corporate leaders in 2024: Together, they are expected to create volatility

Corporate 110
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PR expert weighs in on the Harkles’ collapsing brand

Mark My Words

Reddit The Sun posted a video on Youtube (link below) of PR expert, Mark Borkowski, talking about what the Harkles are doing wrong and what lies ahead for them. For those who don’t want to watch it because it’s kinda long, I summarized it below (it’s not verbatim). A lot of it is Captain Obvious and what we have discussed before. I don’t think it takes an expert to tell us that they’ve failed miserably.

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Revolutionizing remote work: 7 ways unified communications boosts team collaboration

Agility PR Solutions

Collaboration and effective communication are essential to the success of any company. All over the world, organizations are going digital at a rapid pace. Traditional methods of communication, such as face-to-face meetings, phone calls, or emails, no longer meet the needs of today’s organizations. With remote working already becoming commonplace, it is no surprise that […] The post Revolutionizing remote work: 7 ways unified communications boosts team collaboration appeared first o

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Prince Harry and Meghan Markle’s ‘catastrophic’ management has left ‘brand Sussex’ in chaos

Mark My Words

The Sun PR insiders have now also waded in on the Sussexes’ “contradictory” image overhaul, telling The Sun it flies in the face of their blistering attacks against the Firm in a bombshell interview with Oprah Winfrey, scathing books including Harry’s memoir, Spare, and their Netflix documentary series. PR expert Mark Borkowski tells us: “Everything that they have done has always been a bit of a knee jerk.

Brand 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The state of SEO in 2024: Leading agencies map where SEO is heading

Agility PR Solutions

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] The post The state of SEO in 2024: Leading agencies map where SEO is heading appeared first on Agility PR Solutions.

SEO 100
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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception.

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Journalist Spotlight | Interview with Astrid Edwards, Host and Director of The Garret: Writers on Writing podcast

Medianet Australia

Today, Medianet is joined by Astrid Edwards, Host and Director of The Garret: Writers on Writing podcast. Whether as an Academic researching the potential of climate fiction or a literary judge for The Stella Prize and the Victorian Premier’s Literary Award - among others - Astrid’s work has promoted and nourished the Australian literary ecosystem.

Writing 52
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Public Relations vs Marketing

Doctor Spin

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. Some organisations have both—and sometimes, they operate as one unit.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

Unrelenting geopolitical tensions make business and communications even more challenging than usual. That is all the more reason to invest in getting them right. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication compl

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