PRSay

SEPTEMBER 12, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs ea

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Waxing UnLyrical

SEPTEMBER 12, 2019

Guest Post by Miles Anthony Smith. Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. You have to offer information your audience wants and create content that will perform well at the same time.

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Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Agility PR Solutions

SEPTEMBER 12, 2019

It used to be that when a new game was released, we would huddle over the shoulders of friends or family to watch them play. These days, you can watch a new (or old game) in action through live streaming platforms like Twitch, finding a Twitch streamer to subscribe and donate to potentially. With Twitch […]. The post How to promote your Twitch channel appeared first on Agility PR Solutions.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Contently - Strategy

SEPTEMBER 12, 2019

You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones. I wouldn’t recommend putting any of those in your next smoothie, but I would recommend watching Blendtec’s “Will It Blend?” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales.

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Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Doing this at scale has proven challenging for many marketing and communications professionals — with 50 percent of B2B marketers reporting that consistently producing content remains a top challenge.

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Agility PR Solutions

SEPTEMBER 12, 2019

What is the best way to convert your leads into sales? You probably asked yourself this question many times. The answer is that there is no best waybecause all people are different. On another hand, there are smart and useful practices you can apply. What you can do is try to convert your leads into […]. The post 9 tips for converting marketing leads into sales appeared first on Agility PR Solutions.

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Muck Rack

SEPTEMBER 12, 2019

The top 50 podcasts, according to UVM

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Agility PR Solutions

SEPTEMBER 12, 2019

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring companies to get explicit consent to obtain personal information. More recently, some U.S. states have followed suit, […].

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mark My Words

SEPTEMBER 12, 2019

Express It doesn’t take an expert to see that Number 10’s political strategist Dominic Cummings, and HRH Prince Harry have something in common. Both have fallen the wrong side of the headlines recently – and both seem to have forgotten the graceful and necessary art of charm and basic truth. Cummings, the arch spinmeister, is now described by the Twitter wags as the Dark Lord.

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Twitter 60

HMA Public Relations

SEPTEMBER 12, 2019

Don't make these common mistakes public relations and marketing pros are making that are landing them in legal trouble. If you are frustrated with finding the perfect photo for your brand, we made a list of the best places to find stock photos that aren’t so stock photo-y. The post Where did you get that photo? appeared first on HMA Public Relations.

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Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m. ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more.

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ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2019

When is a boycott more than just PR? What makes it work? Recent reports about a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others gain traction and even force change? If you missed it, famous SoulCycle fans were outraged when billionaire Stephen Ross, who owns both SoulCycle and Equinox, among other companies, hosted a high-dollar Hamptons fundraiser for Donald Trump on August 8th.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer