Thu.Aug 10, 2023

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Targeting College and University Media | Business Wire

Business Wire

Sending press releases to media outlets that cover college and university news can be a strategic approach to gain visibility, share important updates, and build relationships with the public and the media.

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PR Resolution Meets: Mark Taylor from The Ivors Academy

The Resolution Blog

In our next installment of ‘PR Resolution Meets’, we speak with Mark Taylor, Director of Membership, Marketing, and Communications at The Ivors Academy. Mark emphasizes the importance of solid data and reporting in their day-to-day operations supporting their diverse community of songwriters and composers to grow their careers and achieve recognition.

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Trending Sources

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How Barbie’s Marketing Campaign Could Have Made a More Socially Responsible Impact

PRSay

Greta Gerwig gets it. She is completely transparent in the main trailer for her summer blockbuster “Barbie.” After a pink-permeated glimpse of the doll’s idyllic plastic world in which things suddenly start to go awry, we read in an unmistakable glittery, rose-hued font the following invitation: “ If you love Barbie, this movie is for you.

Marketing 113
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Building a second brain using AI and automation

Wadds Inc.

Optimising workflow using AI and automation tools enables a researcher to work more efficiently and effectively. It’s the basis for building new knowledge. Using technology to build a second brain to compensate for my cognitive limitations has become an obsession. Two years into a doctoral research project exploring the contribution of public relations to management, I have long since lost the ability to keep track of sources of data and information.

System 98
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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ICYMI: Bulldog’s Top 10 most popular posts in July

Agility PR Solutions

As the summer rolls along, so too did Bulldog Reporter in July, racking up big traffic numbers second only to our huge June this year. Thanks to our cadre of contributors for their eye-opening insights and interesting takes, which largely drove the clicks! Among the topics tackled by these excellent writers were tips for incorporating […] The post ICYMI: Bulldog’s Top 10 most popular posts in July appeared first on Agility PR Solutions.

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More Trending

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7 ways you can take proactive PR measures to prevent reputation disasters

Agility PR Solutions

In the realm of public relations, the saying “an ounce of prevention is worth a pound of cure” rings true. Indeed, proactive PR measures can prevent reputation disasters, helping businesses not only survive but also thrive in the face of potential threats. To help you safeguard your business through PR strategies, we’ve gathered seven pro […] The post 7 ways you can take proactive PR measures to prevent reputation disasters appeared first on Agility PR Solutions.

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Don’t forget that PR is meant to be fun

Steve Barrett on PR

Running summer experiential activations in locations across the country is the day-to-day reality for many PR pros – and there’s nothing wrong with that.

Blogging 112
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Gen Z’s unfiltered truth about AI: New research reveals that teens understand, like, are empowered by—but also fear—the technology

Agility PR Solutions

AI is revolutionizing the business world right now and affecting those of all ages, but the true impact of the vastness of AI is much more likely to be realized and felt by Gen Z, the digital natives now in the last years of their education and/or entering the workforce—not only as a business tool […] The post Gen Z’s unfiltered truth about AI: New research reveals that teens understand, like, are empowered by—but also fear—the technology appeared first on Agility PR Solutions.

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What is a Trusted Advisor?

HMA Public Relations

The best public relations professionals are trusted advisors, both to the organizations and the people within them. Read more on this connection and how we can communicate your brand to the world in the latest blog post from Alison Bailin.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Distinguishes a Good PR Pro From a Great One?

OnePitch

Behind every great brand is a killer PR professional or team working to make it all appear seamless. PR plays a crucial part in shaping and managing an organization's public image, enhancing brand reputation, and navigating complex communication challenges. But what separates a good PR professional from a great one? Let’s dig in.

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The man who knows everything

Maxim Behar

You get in the taxi and the guy who must watch the signs, the crosswalks and the traffic lights explain to you everything about politics, culture, and life. He does it with a tone of last resort. Even a timid attempt at a different opinion is immediately countered with an avalanche of stupid arguments. Then you wait in line at the neighborhood store and the one in front of you and behind you bombard you with gloomy predictions about what will happen if Bulgaria adopts the Euro.

Radio 52
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How does family communication affect conversations about COVID-19?

Institute for Public Relations

This summary is provided by the Behavioral Insights Research Center Chelsea Moss and colleagues examined the relationship between family communication patterns (FCP), trust in government, and willingness to discuss the COVID-19 vaccine with family members. An online survey of 1,036 participants was conducted in March 2022. Key findings include:1.) Trust in government did not impact … Continue reading How does family communication affect conversations about COVID-19?

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Embracing Tech PR: The Beginning of My Story

The Hoffman Agency

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. As I worked with various clientele, it made sense that I especially gravitated toward my tech clients.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How Should Communication Scholars Address Logical Issues in Research?

Institute for Public Relations

This summary is provided by the IPR Measurement Commission SummaryThe IPR Measurement Commission and the Joint Committee on Testing Practices of the American Educational Research Association (AERA), the American Psychological Association (APA), and the National Council on Measurement in Education (NCME) (2014) have long been dedicated to the development of measurement and science in our field. … Continue reading How Should Communication Scholars Address Logical Issues in Research?

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Does Diversity Communication and Cultural Intelligence Matter?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Dr. Linjuan Rita Men, Dr. Yufan Sunny Qin, Renee Mitson, and Dr. Patrick Thelen studied how organizational diversity communication efforts and employees’ cultural intelligence contributed to an inclusive organizational climate and enhanced employee engagement. Furthermore, they examined the relationship between employees’ racial minority status and … Continue reading Does Diversity Communication and Cultural I

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Generative AI’s Breakout Year

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center McKinsey examined the current state of AI and its use in organizations throughout recent years. An online survey of 1,684 participants was conducted from April 11-23, 2023. Key findings include: 1.

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