A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
Sword and the Script
JANUARY 27, 2015
It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. In clicking-through the ad to the landing page, the eBook was a topic that interests me, so I began the process of registering for the download.
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