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A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared

Sword and the Script

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. In clicking-through the ad to the landing page, the eBook was a topic that interests me, so I began the process of registering for the download.

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Mental Models: How To Think Better—Faster

Doctor Spin

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? Inspired: 15 of the best digital metrics Ever wondered how digital businesses track and measure their marketing?

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More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? After you try to market to these folks for weeks and months and years, it may start to feel a little personal. Just watch for that fine line between being caring and… well, NSA-like.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

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10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

It encompasses recognising and composing musical pitches, tones, and rhythms. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online. Don’t just stop there.