Norton's Notes

JULY 17, 2014

The Guardian reports on the BBC cuts by stating: Some of the savings – £12m – will be reinvested in digital platforms and enhancing the BBC’s original journalism. In addition the World Service will receive an extra £13m to invest in digital journalism and the development of further language TV services over the next three years.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). After all, publics were enabled to act as equals and amplify crisis situations.

Education 52

Education Reputation Leadership Technology 52

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Does reputation top profit? Short-form video.

Software 121

Software Case Study Advertising Advertising 121

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Global vs local.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. In this case, any general news site could work—local, national, etc.

Construction 62

Construction How To Media Google 62

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes.

How To 83

How To LinkedIn Tools Google 83

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I wrote about why I prefer Qwoted in our digital PR tools post.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. None were related to BuzzStream, digital PR, or link building. Sender reputation is essential these days with Google’s new email requirements.

Blogging 62

Blogging Google SEO Writing 62

PR Conversations

JUNE 3, 2016

What is your idea of PR nirvana? I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Government 40

Government Social Media Local Corporate 40

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. In this role, I’m really focusing on building our digital PR capabilities.

Insurance 60

Insurance Insurance Social Media Corporate 60

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. Adam is a digital marketer. . “Why would you put a price on global PR knowledge and relationships?

Communications 81

Communications How To Blogging Content Marketing 81