The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Get more Digital PR Tips in your inbox every week.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Measurement templates. Users can track and share media mentions on the go.

Reddit 178

Reddit Software B2B Technology 178

The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Of the other half who did, only 38% had documented their strategy. And if you have no measurable goals set at the start, how can you measure success? The last two steps are about engagement and measurement.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Only 30% of marketers have a documented content strategy in place. SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

5W PR

MAY 10, 2021

Proof of PR Campaigns. It’s not easy to measure the results of a public relations campaign that you conducted orally through a news channel. The good news is that today, you can record and document PR campaigns conducted by spoken word. Data helps you to eliminate the assumption of making a good decision.

Data 88

Data Publicity Analysis Measurement 88

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Are you a PR pro? Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . Second, this is a useful tool for measuring the value of your digital efforts overtime. Reduce typos with Grammerly.

Digital PR 60

Digital PR Tools SEO Web 60