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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They can build a better interface or “wrapper” and brand on processes and customer service. Secret Sauce Origin Story. Not necessarily. Just ask Zappos.

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Why should brands use social media for their business?

Landis PR

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Social channels supplied companies with real-time feedback on customer behavior. Customer Service. By Robin Carr, LCI.

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40+ Blogs Marketers Should Be Following

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. a free marketing course).

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. This method of structuring content helps build relevance and authority in the eyes of your audience and search engines.

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How to Create an Editorial Calendar That Drives Results

Contently - Strategy

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Clear objectives will guide your content planning and set the stage for impactful storytelling. And don’t forget to note down what KPIs you’ll use to measure success.)

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Content will move to new (and old) channels. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

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Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Search engines have been good for finding content for a while now.