Crisis, Crisis Communications, Digital PR and Reputation

Why You Should Hire a Crisis Communications Agency?

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

Crisis Communications

Crisis Communications Crisis Agency Communications

Managing the Aftermath of a Digital PR Crisis

5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis

Crisis Digital PR Retail Reputation

Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

NOVEMBER 1, 2022

The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response.

Communications

Communications Social Media Employee Crisis

The Role PR Plays in Boosting Digital Visibility

5W PR

FEBRUARY 12, 2024

Collaboration Digital PR is not simply scattering messages across the internet and hoping they are effective. Instead, it involves precisely targeting specific platforms and communities where the target customers gather. In today’s digital age, transparency and authenticity are paramount, as information spreads rapidly.

Digital PR

Digital PR Crisis Communications Crisis SEO

Responding to Fake News About Your Brand Online

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. They should also think about the reach of the fake news and the potential impact on the brand’s reputation.

Brand

Brand Branding Crisis Communications Reputation

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit Software B2B Technology

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency

Agency Case Study How To Crisis

Public Relations Objectives

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Source: Business Horizons 10 Coombs, W.

Publicity

Publicity Public Affairs Journalism Corporate

Public Relations vs Marketing

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity

Publicity Marketing eBook Public Affairs

Essential Guide To Effective Communication Measurement For CMOs

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement

Measurement Communications Crisis Communications Crisis

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership

Leadership SEO Measurement Reputation

World Communicators Want Your Questions

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications

Communications Conference Policies Internal

World Communicators Want Your Questions

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications

Communications Conference Policies Internal

Event Sustainability — The Triple Bottom Line

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government

Government Measurement Groups Corporate

Amplify Your PR Wins

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. How do today’s PR teams keep up? For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference

Conference Consumer Social Media Google

The Value Of A Global PR Network

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here.

Agency

Agency Internal International Meeting

Five Steps to Manage Client-Agency Relationships

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network.

Agency

Agency Technology Meeting Software

“We Still Need to Fight Misinformation and Disinformation”

Landis PR

JULY 10, 2023

While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the communications industry must remain ever diligent. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper.

Journalism

Journalism Training Consumer Tools

The Public Relations Agency: Your Secret Weapon

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Single PR project.

Agency

Agency Publicity Public Affairs Crisis Communications

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

DECEMBER 11, 2023

A well-executed PR campaign can increase visibility and position your company as a leader in your industry, supporting your growth ambitions. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Use analytics to track engagement, reach, and conversion.

Strategy

Strategy Company Communications Construction

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

Press releases serve as an ideal foundation for creating engaging blog posts, infographics, or videos while providing valuable insights into products/services offered by businesses/organizations involved in digital PR activities.

Analytics

Analytics Content Marketing Measurement Advertising