Remove Crisis Communications Remove Ethics Remove Reputation Remove Writing
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McKinsey’s Cautionary Tale for Communicators

PRSay

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave? It certainly does reputationally. And I’ve lost count of the controversial matters in which I’ve been involved.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. That’s a huge shift in the way we think about communications.”.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 194
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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. Real public relations is about behaviour, reputation and relationships.

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Current (and future) of PR scholarship and research

Karen Freberg

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion.

Study 111
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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element.

Media 74