ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. Unrealistic expectations.

Agency 205

Agency Pitching Internal International 205

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Konnect Agency

JULY 6, 2022

Creating a well-prepared PR plan — one that includes relevant pitch angles for long-lead print messaging in addition to a complete media kit of high-resolution images, confirmed product launch dates for the current year, and finalized MSRP to share with media contacts— is essential when attracting the right writer for these opportunities.

Agency 52

Agency Print Pitching Product Launch 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Let the agency handle all media relations.

Skype 136

Skype Conference Agency Product Launch 136

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

Landis PR

FEBRUARY 21, 2023

” Andie Davis Challenge yourself to get creative and out of your comfort zone “Whenever I travel, my favorite activity is trying local cuisines. Diana Haven Planning is everything “PR people tend to be really good at planning, whether it’s a product launch, VIP media event or influencer activation.

Travel 52

Travel Hotels Product Launch Local 52

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 106

Interviews Publicity Technology Social Media 106

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Ethical Voices

SEPTEMBER 18, 2023

For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. We all know the campaigns where it’s like everyone thought it was a great campaign, but did we show it to people who were not the creatives? The task needs to be across all departments.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Bianchi Biz Blog

JANUARY 21, 2021

Get creative! This could offer huge potential for communication pros looking to host media events, to conduct smaller, more targeted product launches or to introduce a new executive. In the future, customized content will be more important than square-feet of trade booth space.

Automotive 71

Automotive Training Travel Meeting 71

Shift Communications

AUGUST 23, 2016

We work with them to look at the typical customer journey for a client’s industry, and develop creative strategies to ensure our clients are getting in front of their customers and potential customers with the right message on the right platform. Always make sure your metrics map back to the objectives outlined in your plan.

Company 60

Company Analysis Healthcare Product Launch 60

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . “I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Get access to creative, out-of-the-box thinking.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. 5. Make a plan for communicating with the media. There are people who are already familiar with your brand or product and have a large following of their own. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. Having a PR team member on-site for media relations support at a key conference isn’t a luxury.

Conference 95

Conference Trade Shows How To B2B 95