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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. You can also get creative with “new.” You can also get creative with “new.” Make your business newsworthy.

Publicity 331
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

Maxim: Good afternoon, Radio “Focus”. I had a lot of opponents at the time who said "no, it's an evolution, we had newspaper, then radio, then TV, now we have Facebook, we have Instagram". It starts a discussion, and it makes people much more creative to an extent. And this is really a revolution with a capital R for me.

Radio 52
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How to Connect With Consumers Offline

5W PR

It can cost money and time to creatively come up with a way to connect. A business that gets involved in its local community achieves multiple objectives. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible.

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Spotlight on a Solo PR Pro: Meet Jen Peterson

Solo PR Pro

Jen attended DePauw University, where she originally wanted to be a television news producer. She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire.

Meeting 83
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How COVID-19 will impact PR practice and skills

Stephen Waddington

Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing. Digital led creative, rooted in an audience insight, will cut through noisy channels. Our local BBC news programme and even the national idents are based on clips from social media.

Crisis 151
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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Trying to sell your client on the value of podcasts?