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How COVID-19 will impact PR practice and skills

Stephen Waddington

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing.

Crisis 151
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Spotlight on a Solo PR Pro: Meet Jen Peterson

Solo PR Pro

I learned a ton—there was no money, so I learned to be creative,” Jen explains. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. You need someone who’s looking out for you financially. I hated the job,” Jen insists. “I

Meeting 83
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Lockdown letter: humanising business and media

Stephen Waddington

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Martin Lewis, MoneySavingExpert has worked hard to explain the support available from the government to people facing financial hardship via his newsletter, Twitter and website.

Media 83
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Content Marketing for Financial Institutions: 5 Examples of Content Done Well

Contently - Strategy

Believe it or not, financial content for a bank can be fertile ground for creativity. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. You’re not just financially literate; you’re fun-loving, young, and hip.

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How to Beat Your Competition Using Media Monitoring

Critical Mention

With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. Platforms like Critical Mention offer customized email alerts whenever there’s a company mention on TV, radio, online news and Twitter.

How To 61
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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Plenty of guides out there deal with pitching new products, services, and events or pitching a person to appear on TV, radio, or a podcast, so I won’t be covering those types of media pitches here. For example, suppose I were pitching a client to be interviewed for a feature article or to appear on a podcast, TV, or radio segment.

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22 PR Rock Stars of the Future

Communications Conversations

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

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