Cision

OCTOBER 23, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team. People drive a brand, not analytics.

Creativity 149

Creativity Marketing Media Analytics 149

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities. But be careful not to go down the keyword rabbit hole into the wrong beats.

Media 136

Media Mobile Telecommunications Pitching 136

Prohibition

AUGUST 23, 2021

No matter how much PR theory you learn, or how many online courses you take, there’s no better way to get a feel of the actual day-to-day than being in the environment, hearing colleagues speak to journalists, have creative brain storms and liaise with clients. What’s your favourite social media platform and why?

Meeting 62

Meeting Healthcare Film Writing 62

ImPRessions - Crenshaw Communications

JULY 18, 2017

When you unearth data like this, feel free to go down the particular rabbit hole to draw interesting fact-based conclusions that you might be able to support with the appropriate third-party quotes. Pepper in third-party quotes. Finally, as we’ve written before on this subject , don’t stop with a press release.

Survey 136

Survey How To Construction Data 136

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team. People drive a brand, not analytics.

Creativity 70

Creativity Marketing Media Analytics 70

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Don’t try to stick a square peg in a round hole. And if you’re stuck for inspiration, remember this quote from John Steinbeck, “Ideas are like rabbits.

Airlines 120

Airlines Exercises Fashion Print 120

Cision

OCTOBER 12, 2015

” We could probably further follow that rabbit hole to how much of your content they actually read, but you can see how an impressive distribution metric is slight in actuality. Images: Mambembe Arts & Crafts , Garrett Heath , Esther Vargas ( Creative Commons ). 02 percent. ” – Gillian Anderson.

Twitter 120

Twitter Measurement Reddit Data 120