ImPRessions - Crenshaw Communications
MAY 22, 2018
Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. This adds up to coverage with greater relevance to the likeliest buyers.
Onclusive
JANUARY 5, 2021
Director of Communications, Enterprise Real Estate Company (>1000 employees). Of course, tying PR results to site traffic and actions taken is a huge bonus that helps me report true ROI. It allows you to not only develop compelling outreach strategies, but also create more impactful pitch lists and target media lists.
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Rock the Status Quo
NOVEMBER 12, 2014
You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Who buys expensive homes?
ImPRessions - Crenshaw Communications
SEPTEMBER 12, 2016
Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. What is one thing every PR person should know about pitching Westchester Magazine? Read the magazine, know the section and the editor and write your pitch like you were writing the story.
PR for Anyone
MARCH 21, 2020
Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. For business media, this is really all they are covering right now.
Victorious PR
FEBRUARY 22, 2023
Fortunately for companies facing this very question, there is a new PR course rolling out its welcome mat that was designed specifically to help busy CEOs master public relations and maximize their brand’s potential. Our Authority Creator program is unlike any other course on the market. Gain the trust of your target audience.
Beyond PR
APRIL 27, 2016
Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Owned Media Oasis. It’s important to note that some events keep this information private.
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