Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet
ImPRessions - Crenshaw Communications
JUNE 20, 2023
” Okay, so maybe people aren’t shouting about tools and software for advertisers. Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand. What have we seen? A striking surge in adtech’s prominence at this global event.
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