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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

Ethics 189
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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

In Greentarget’s “ Fake News 2021 ” report, 84 percent of journalists surveyed agreed that “fake news” — which we define as false information spread unwittingly (misinformation) or intentionally (disinformation) — is a factor that is delegitimizing traditional journalism and news sources. We stress ethics and transparency.

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Sam Bankman Fried, FTX, And The Limits Of PR

ImPRessions - Crenshaw Communications

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. The most important corporate function? Obviously, a high-growth tech company, like any organization, should prioritize accountability and sound corporate governance.

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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning.

Ethics 104
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5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

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How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

What, if anything, can a PR or corporate communications expert do to turn things around? Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Most companies hire PR agencies to help them get out positive news.

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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. Because that’s what journalism is. Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”.

Survey 138