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The Difference Between Viral and Buzz Marketing

Critical Mention

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. No obstacles for the message.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. And content is a big driver of business.

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7 Things You Need to Know Before Starting a PR Business

Deirdre Breakenridge

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. A travel PR firm could go with TravelPR.agency. What’s your niche?

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

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5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

But when we take the story directly to customers and prospects in the form of email or content marketing, it often loses that nuance. Marketers want to make sure they take advantage of the time and budget invested in tactics like newsletters, collateral, and paid content, so marketing becomes selling.

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4 Powerful Examples of Earned Media in 2020

Critical Mention

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. The #BlackLivesMatter Movement.

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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.