Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

OCTOBER 24, 2015

In addition to using Google, Jeff suggests using similarweb.com to discover other brands’ websites, sources of traffic and keywords. Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy.

Social Media 120

Social Media Real Estate Media How To 120

Doctor Spin

APRIL 6, 2023

Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk.

Strategy 52

Strategy Real Estate Case Study System 52

Ishmael's Corner

MAY 17, 2015

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Without the blacktop, you limit the traffic.

SEO 60

SEO Real Estate Google Content Marketing 60

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). Great, amazing content is king. Average, good or even very good content is irrelevant. Do you think Google will eventually rid the world of SEO? I think the SEO industry will always be at the mercy of Google.

Interviews 28

Interviews B2B Blogging Real Estate 28

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Define goals.

How To 198

How To Real Estate Web Case Study 198

Beyond PR

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57