Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. See how they market online. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Cision

OCTOBER 24, 2015

Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. In addition to using Google, Jeff suggests using similarweb.com to discover other brands’ websites, sources of traffic and keywords.

Social Media 120

Social Media Real Estate Media How To 120

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. It’s called the cover photo, and most brands fail to fully optimize this real estate. You’ll need to be mindful of your sales funnel and how your social media marketing strategy fits in that funnel. You’ll do this with the help of Google Analytics.).

Social Media 149

Social Media Marketing Media Facebook 149

Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e.

Strategy 52

Strategy Real Estate Case Study System 52

Ishmael's Corner

MAY 17, 2015

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Without the blacktop, you limit the traffic.

SEO 60

SEO Real Estate Google Content Marketing 60

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. See how they market online. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57