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The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

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Top Five Books Every PR Pro Should Read

Critical Mention

Young digs into studies such as Walmart’s increased market share over Macy’s, how former president Barack Obama’s campaign strategies assisted in his winning the election and how McDonald’s use of local media strategies behind its McCafe’s launch was so effective. This book is geared for all levels of marketing professionals.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. SCHEDULE A DEMO. If you want breaking industry news instantaneously, he’s the one to follow.

Twitter 77
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows. (And keeping in mind that a lot of news on social media originated with a reporter or media outlet.)

Media 103
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. PR tech news mentions. Short-form video.

Software 121
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5 Steps to Marketing at an Event Outside of Your Industry

Cision

Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. Don’t be afraid to start with safe staples like photo booths, celebrity appearances, hands-on demos, and even virtual reality.

Industry 195
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The Future of SEO: How to Optimize for Voice Search

Critical Mention

Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. SCHEDULE A DEMO.

SEO 67