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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. Let’s say you work in marketing at that ramen company.

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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

Companies should prioritize consumer safety and address concerns promptly. Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal. 1] The app harvested the data of up to 87 million Facebook profiles. [2]

Privacy 52
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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40
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Allegory report examines emerging corporate digital risk

Stephen Waddington

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 124
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The New Era of Global: What Marketers Need To Know

Deirdre Breakenridge

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They reflect the values of their consumers and use their power to act.

Marketing 164
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. Facebook & Twitter.