Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. As information consumers, we are all part of the problem because of the way we are inherently programmed. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

PR 20/20

MARCH 2, 2023

If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Sword and the Script

JUNE 8, 2021

ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report.

Survey 94

Survey B2B Report Video 94

Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. B2B buyers require an omnichannel marketing approach. Not content marketing.

B2B 101

B2B Trade Shows Survey Study 101

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

OCTOBER 5, 2017

Should you continue traditional marketing efforts to face inevitable irrelevancy? Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? Organic search is a key aspect of inbound success, and Google often rewards content for longevity.

Marketing 45

Marketing Engineering Resources Consumer 45