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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” When an organization incorporates voices from local communities in its development process, the results are crucial insights that ensure their products will be used and embraced.

Local 99
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PR Tips and Hacks for a Small Business

The Proactive Report

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

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How to build better relations with employees

PR Conversations

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

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Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

Warning signs during the wooing process include evidence of recent staff turnover, a poor Glassdoor rating or persistent employee complaints about the company. This could be anyone from an investor relations pro to someone who can expertly navigate local politics, and there’s nothing wrong with that.

Agency 159
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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Why not open the list up to all sorts of local “influencers?” Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. How did you measure success for an event like this? Make the red carpet fun! And, it was fun!

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Among other things, it increases customer loyalty, attracts shareholders and helps recruit and retain top-tier employees. Likewise, companies can gain increased foot traffic if they enhance the local community.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119