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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

the ever-growing Hispanic-American population is already one of the largest ethnic groups in the country. In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole.

Community 225
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Latin American PR Leaders on New Communication Essentials

PRSay

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

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Behind the Headlines With Connie Partoyan

Cision

A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs. Our history is grounded in public affairs – helping to influence some of the most challenging public policy debates in the country. and in local communities.

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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64
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How public relations responded to COVID-19

Stephen Waddington

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. College Green Group worked with YouGov to survey Britons attitudes to vaccines.

Publicity 131
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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Influence public opinion and legislative processes.

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Public Relations vs Marketing

Doctor Spin

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.