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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Practitioners have never been busier.

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DE&I Communications: So You Made a Commitment… Now What?

Shift Communications

CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. Community engagement.

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Does Your Crisis Scenario Plan Need Some Love?

Cision

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club. Share it!

Crisis 220
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We’re simply not paying our social talent nearly enough

Communications Conversations

Manage social communities on a daily basis (definitely). Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). Manage social ad budgets and programs (again, sometimes). I could go on. And pressure is high.

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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. It becomes a tick-box exercise. A prime example would be the importance of supporting women from BIPOC communities in the U.S. Localization is key.

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How Food & Beverage Brands Collaborate with Influencers to Create Cool Summer Vibes

Burrelles Fresh Ideas

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40
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Public relations in 2018

Stephen Waddington

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164