Community Content Marketing Reference Storytelling 
Waxing UnLyrical
OCTOBER 19, 2015
When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.
Cision
APRIL 20, 2015
We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video.
Contently - Strategy
NOVEMBER 29, 2023
At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy. What Are Topic Pillars?
Beyond PR
SEPTEMBER 8, 2016
If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.
Sword and the Script
DECEMBER 10, 2019
Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s
wiredPRworks
JUNE 5, 2018
What's your biggest question about how to infuse your digital marketing and PR with storytelling? Digital Marketers Sound Off features contributions from 101 digital marketing specialists who share their favorite tools, tips, tactics, and predictions for the future. . Digital Marketers Sound Off Highlights.
The Hoffman Agency
JUNE 4, 2019
And public relations agencies have been forced to rethink the way they work with their partners and clients to help them find the best way to generate and proliferate their content. This allows the journalist to refer to the company as a resource of information when they need it.
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