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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Brands must align values with ethical practices. Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Updating their brand values is necessary to better reflect ethical practices. Any gaps or inconsistencies should be identified.

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The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52
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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 10 Communities as media. Except they don’t.

Publicity 164
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196
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Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

We addressed top questions from the community, including: 1. Do these allow for an apples-to-apples comparison between insurers? Our next Q&A chat will be held 9/10, and our next Topic Chat will be held on 9/24 on the always interesting topic of ethics (coinciding with PRSA Ethics Month) – stay tuned for more details!

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Maxim Behar in the "Reasonably. Responsibly. Dialogically" series

Maxim Behar

How have your personal public engagements and community causes and activities contributed to you being such a successful and respected person? There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. You have said numerous times that you dream of a better, more dynamic, more ethical world.