PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Maybe the model works for a smaller company whose PR needs are limited to earned media. But given PR’s relevance to a company’s overall reputation and business objectives, most can’t afford to neglect a fully realized PR approach, no matter the client-agency billing system. appeared first on Crenshaw Communications.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. But when confidence metastasizes into arrogance and self-interest, the company’s reputation – even its very survival — can be placed in jeopardy. So, what’s the answer?

Leadership 136

Leadership Media Training Employee Travel 136

Reputation Us

JUNE 23, 2019

Be Ready For Social Media Backlash. Monitor, Plan And Communicate. We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. Our core crisis preparation services include: CRISIS COMMUNICATION PLAN. EXECUTIVE & STAFF TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Pitching Writing Video 159

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Take the time to develop a crisis communications plan. These are my top three tips – what are yours?

Media Training 70

Media Training Crisis Training Crisis Communications 70

Solo PR Pro

NOVEMBER 17, 2015

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Having that level of communication and relationship builds trust, he said. photo credit: shock

Report 170

Report Local Media Pitching 170

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

MAY 31, 2017

United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track. It can take down CEOs, celebrities, and regular citizens.

Crisis 180

Crisis Airlines Brand Branding 180