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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144
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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers. Brands can reflect these values through updated branding.

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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. Whether in Chapter, District, Section or committee roles, our volunteers seem to have endless energy and commitment to the organization and that makes me want to keep saying “yes.” Name : Michelle Egan, APR, Fellow, PRSA.

Meeting 152
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Grounded in Values: Growing an Honest, Respectful and Responsive Organization

Stern + Associates

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would provide services to reach client goals, and only services at which we excelled.

Groups 104
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Independence: The Source of Our Integrity, Our Power and Influence

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90
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Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Striking a Balance Between Independence and Loyalty.

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Meeting CIPR President candidate Pete Holt

Stephen Waddington

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. Internal communication and employee engagement have emerged as critical functions in the past six months. I’m backing Pete Holt for CIPR President in 2022. What’s the plan?

Meeting 78