Can A PR Plan Succeed Too Well?
ImPRessions - Crenshaw Communications
SEPTEMBER 17, 2019
Like Uber before it, it was hyped relentlessly as the next unicorn, attracting buzz for the hip decor of its workspaces, the entrepreneurial types it attracted, the communities it built, even quirks like vegetarianism. But it was WeWork that packaged its offering as something new — coworking , tapping into the power of community.
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