Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Generators/Calculators. Assessments. Wrapping up.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Case studies. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

JANUARY 9, 2019

The goal is to build reputation, increase awareness, and deepen the emotional connection that’s critical to high-value decision making. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey.

B2B 60

B2B Report Case Study Infographics 60

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

NOVEMBER 27, 2018

Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. But think of it this way: Before you make any high consideration purchase, you do research and look for reputable sources that can help you form an opinion.

Strategy 112

Strategy How To Content Marketing Analysis 112

Buzzstream

MARCH 13, 2024

In both cases, the goal is to drive links to boost rankings and site traffic. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

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Digital PR Construction Case Study SEO 71

PR Conversations

OCTOBER 20, 2015

Most of the time I’m affected is when I read non-fiction (biographies or case studies). For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Which real, historical or fictional person or brand would you like to give a reputation makeover?

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Conference Meeting Case Study Film 40

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter.

Infographics 160

Infographics Data Blogging Mobile 160

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming.

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How To Media Print Real Estate 48