Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. How do you approach public relations for entertainment brands versus other types of brands?

Real Estate 120

Real Estate Television Technology Agency 120

Critical Mention

DECEMBER 10, 2018

Many brands announce year-end promotions. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. You can also hold contests, such as an Instagram holiday photo or ugly sweater competition where the winner gets featured on your social media channels. Until next time!

Real Estate 62

Real Estate Local Nonprofit Banking 62

Shift Communications

MARCH 11, 2016

To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. Stay tuned.

Real Estate 60

Real Estate Analytics Measurement Course 60

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Entertain, don’t sell. Mistake #2: You have poor form.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." Making decisions on behalf of our clients, we become part of the brand management team. The primary market is where our customers work.

Meeting 98

Meeting Advertising Advertising Agency 98

Beyond PR

APRIL 27, 2016

With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Trade shows can be an endless sea of opportunity, engagement, and information. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

Maxim Behar

MAY 31, 2021

Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. We must feel what the clients need and how the consumer would react to the products or the brand of our clients. The brand is what people talk about regarding you when you are not in the room. Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q2: Recent research shows that brands are publishing more content, but engagement is down.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q2: Recent research shows that brands are publishing more content, but engagement is down.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

Real Estate 57

Real Estate How To Web Case Study 57

PRSay

OCTOBER 17, 2019

Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Marketing to Alphas. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

Groups 138

Groups Mobile Real Estate Skype 138

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Real-world experience beyond the classroom. Agency Life'

Agency 48

Agency Real Estate Social Media Writing 48

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52