PRSay
APRIL 25, 2024
Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
5W PR
OCTOBER 11, 2023
Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Attending networking events Participate in industry conferences, seminars, and webinars. These insights can be invaluable for refining PR strategies.
ImPRessions - Crenshaw Communications
JUNE 18, 2019
Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise.
Cision
APRIL 14, 2017
Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? I have never met a seminar I didn’t want to cherry-pick—i.e., What are the keys to maintaining a positive brand reputation?
Doctor Spin
JUNE 28, 2022
I’ve been training spokespersons and pitching their stories since 2005. We often talk about how people connect with different brands. Sure, we know brands. But do we connect with brands? And copywriters do go on about finding a brand’s unique voice. How to train a spokesperson? Table of Contents.
PRSay
NOVEMBER 25, 2020
They showed up ready to network, dressed for their virtual interviews, primed with their elevator pitch and prepared with savvy questions, having researched the agencies in advance. Our recruiters included seven CCNY alumni, now professionals at major agencies. The students who interviewed were the real heroes. Continuing to make connections.
Expert insights. Personalized for you.
87 
Let's personalize your content