ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . — .

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives.

Consumer 78

Consumer Trends Marketing SMB 78

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

JULY 10, 2018

And, he manages a small team of people who manage the corporate GM social channels (external AND internal). And, he has big-time brand experience to back that up. Not only is she in a lead role for digital marketing at Anytime Fitness (really, Self-Esteem brands), but she’s also in a hiring role for staff and vendors.

Social Media 24

Social Media Media SMB Tourism 24