Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives.

Consumer 78

Consumer Trends Marketing SMB 78

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. While we certainly don’t advocate taking on any of TikTok’s dangerous trends, look for fun ways to use a popular song, theme, or dance on the platform to promote messaging around your brand. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. And, there’s a lot to be said for the brand affinity podcasting can drive for your brand. As I moderated, and listened, a number of common themes emerged. Nuggets that started to become clear.

Corporate 104

Corporate SMB Banking Employee 104

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? Why: A social media campaign can either make or break your brand’s image.

SMB 77

SMB Case Study Nonprofit Social Media 77

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Brands have long used explainer videos in product sales but they also have value for service businesses. Adding video to your content mix is another way to deepen engagement and connect to your subscribers.

Video 40

Video Strategy SMB Marketing 40

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Communications Conversations

JULY 10, 2018

And, he has big-time brand experience to back that up. Not only is she in a lead role for digital marketing at Anytime Fitness (really, Self-Esteem brands), but she’s also in a hiring role for staff and vendors. As caretakers of the longest-running SMB chapter in the U.S., George Fiddler, Creative Director, Olson Engage.

Social Media 24

Social Media Media SMB Tourism 24

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 185

Marketing Content Marketing Data Social Media 185

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

BuzzSumo pro plans allow one to identify influencers’ shared content, find backlink opportunities, and monitor brands and competitors’ content. An SMB can conduct market research with unlimited survey questions at a reasonable cost. We encourage clients to tell data-driven stories that are mediaworthy and verifiable.

Tools 108

Tools SMB Survey Software 108

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 130

B2B Trends Video Course 130

Communications Conversations

MAY 3, 2017

Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Draft posts, work with brand team on visual assets, send posts through legal/reg review, schedule or publish. Some have built significant personal brands and are very influential within their networks. take action as needed. Content work.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 57

B2B Content Marketing Trends Marketing 57