5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

JANUARY 26, 2016

All brands want media coverage. But if your pitch sounds exactly like every other brand’s, it will get ignored. In fact, changing your strategy will surely make journalists take note. Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves.

Media 120

Media Pitching Trade Shows Infographics 120

PR 20/20

MARCH 7, 2017

Luckily, there’s a surefire strategy that satisfies the needs listed above: visual content marketing. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Provides social proof.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

ReimaginePR

SEPTEMBER 5, 2016

But, that’s okay, because by creating a solid blog strategy, you can find your audience. It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. Infographics.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. August: Tell Your Brand’s Story.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

FEBRUARY 24, 2015

Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. For example the study found that the percent of companies where marketing leads core activities such as advertising, positioning and brand are down!

Mobile 60

Mobile Study Marketing Survey 60