Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Brand interactions are tertiary. AND the top three reasons people “Like” a brand on Facebook are: Coupons.

Viral 120

Viral Facebook Measurement Advertising 120

PR 20/20

JANUARY 22, 2019

The individual fueling word of mouth has no financial interest in the sale of the service. When marketers truly connect with their company’s brand and understand core values, beliefs and what makes them unique, it provides opportunities to dig into differentiating factors. Amazon customer service will have your back.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Stuart Bruce

JULY 23, 2017

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. It says “More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach.”

Social Media 68

Social Media Media Customer Service Corporate 68

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

FEBRUARY 12, 2019

The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Savvy brands are creating their own newsroom environments, creating content often in partnership with traditional media publishers, and publishing it via paid, earned, owned and social media channels.

Publicity 79

Publicity Community Pinterest Reputation 79

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. Elements of a crisis communication plan.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Learn their approach to strategy, operations, measurement, staffing and more. Each episode features an actual question submitted from someone like you! 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

OCTOBER 25, 2017

Without a solution to organize and optimize these day-to-day activities at a strategic level, brands drown in the noise of the media, making it impossible to engage target audiences in the most impactful way. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing.

Communications 73

Communications Analytics Analysis Data 73

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. PR Axis Customers and prospects Lew Hahn marketing Measurement National Retail Dry Goods Association Public Relations Stakeholders'

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40