Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Raising awareness for the brand.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. ” Great example here: Jack Salzwedel of American Family Insurance.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). This was especially true when I made the shift to corporate health care.

Insurance 60

Insurance Insurance Social Media Corporate 60

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Position Scope. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Subsidiary brands. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Solo PR Pro

JANUARY 10, 2017

Brands have long used explainer videos in product sales but they also have value for service businesses. Corporate overview. This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling. Share a video related to your topic or a video that inspires you.

Video 40

Video Strategy SMB Marketing 40

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. In business, managing crises is an integral part of marketing – especially if you’re a brand new company. Create a crisis plan and test it.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce.

Media 112

Media Journalism Report Video 112

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

NOVEMBER 14, 2017

9) An insurance policy for a future company. Content marketing is like an insurance policy on the future of the company. You won’t find J&J’s brand plastered on the site, but what they are gaining is data about future customers – a pre-customer database. However, if you want to grow, marketing must be an investment.

Marketing 66

Marketing Content Marketing Insurance Insurance 66