Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. Until recently, the execution of these strategies has not been a top priority for many corporate event clients. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Cision

SEPTEMBER 14, 2016

Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness. AMEC recommends setting objectives instead of goals. Create a plan. Start by identifying the target audiences you want to reach.

Communications 0

Communications Banking Measurement Public Affairs 0

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. What do you hope to accomplish in your new role as partner at Brunswick Group? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. We want more people, more groups we can connect with. We talk about creating constituencies.

Communications 120

Communications Case Study Training Reputation 120

Cision

FEBRUARY 11, 2016

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. What do you hope to accomplish in your new role as senior vice president of public affairs at Story Partners?

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Wadds Inc.

AUGUST 14, 2023

As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks. This is something we regularly discuss with clients. Agencies are increasingly looking at AI, use of data and data analytics.

Agency 52

Agency Sports Public Affairs Creativity 52

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Doctor Spin

MAY 21, 2023

This arrangement lets the agency become deeply familiar with your brand and objectives. PR agencies often create creative and innovative strategies to get your brand noticed. Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Public affairs (PA).

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Communications Conversations

MARCH 10, 2015

A transplant from DC, Dustee holds one of the more high-profile corporate PR jobs in town. Amanda Brinkman, chief brand and communications officer, Deluxe. This superstar has held leadership positions at Allianz and United Health Group, before becoming Deluxe’s chief brand officer. Alexis Walsko, owner, Lola Red PR.

Public Affairs 60

Public Affairs Leadership Local Corporate 60

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. And prior to that, working with the health communication group at the CDC, with the National Center for Immunization and Respiratory Diseases. But today, we want to talk about your current role.

Analytics 78

Analytics Data Crisis Reputation 78

Cision

FEBRUARY 17, 2016

If you don’t understand the individual or group whose story you are telling, your story will sound false. From there, I continued making connections between what originally attracted me to public speaking and the many other elements of public relations that I use today. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Communications Conversations

DECEMBER 8, 2022

Holly is now the vice president of corporate branding and partnerships at Polaris. Molly is the chief communications and public affairs officer with Shipt. She held many different positions at the Mall of America and left as the senior manager of public relations and social media. Where is she now? Bank and Optum.

Marketing 60

Marketing Leadership Creativity Internal 60

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Solo PR Pro

NOVEMBER 17, 2015

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

Landis PR

JANUARY 16, 2024

In an international group like PRGN, you can be successful only if you can also listen and understand the other party. What I mean by that is mostly openness to other cultures, openness to understand other people. Frankly, PR people tend to talk more than they listen.

Agency 59

Agency Internal International Meeting 59

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. When he’s not telling jokes, Michael brings thoughtfulness and good humor to class and to group projects. Michael Whiting , @RealMikeWhiting. Demi Busby, @Demi_Busby. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Communications Conversations

OCTOBER 18, 2016

So, since ever other age group in existence has its own awards, I figured, it’s high time we have one for us 35-49 year-olds. There are a whole lot of people in that 35-49 age group that go (and have gone) wildly unnoticed over the last 15-20 years of their working lives. Susan Roeder, director of public affairs, Andersen.

Agency 60

Agency Groups Public Affairs B2B 60