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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! So we look at how and why people book travel. What changes have you seen in the PR travel & tourism industry, and its measurement? Image: Deanna Ritche via Unsplash, Creative Commons CC0. Guest Post by Danielle Heiny.

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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

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The Barcelona native from Shumen, the advertising “guru” who reinvents Bulgaria every time

Maxim Behar

The advertising legend David Ogilvy, when I knew him too well personally, used to say, that a country that does not promote, itself can hardly be successful, both in tourism and investment." I am not the real target, I'm the biggest supporter of Bulgaria" he joked, and I'm convinced that's exactly right.

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What if NYC Made WTC BASE Jumping an Annual Event?

Sword and the Script

Instead of booking BASE jumpers on charges, what would happen if NYC embraced the stunt and made it an annual event? Think about the impact from a media, tourism or sponsorship perspective and event like this could have. However, when I first saw this, I instinctively thought of the marketing opportunity. Sound outrageous?

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

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Simply The Best

Waxing UnLyrical

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Read Me On BNET Watch Me In Action Book Me!

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Read Me On BNET Watch Me In Action Book Me! Thanks for sharing!