Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). The same can be said for solid graphic design skills.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

MAY 9, 2017

But there should be no mistake the circus is, in fact, a business and it was all at once, one of the most challenging and fun PR assignments I’ve ever had. The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. Very mad.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Communications Conversations

OCTOBER 14, 2021

At another job, I remember crying one day (for anyone who knows me, I’m not a crier–in fact, I can’t remember the last time I cried). By the time I left RSM five years later I was a PR manager and doing some pretty cool work with our partnership with the PGA of America at the time. I was blogging early.

Social Media 60

Social Media Media Agency Corporate 60

Sword and the Script

DECEMBER 10, 2019

” Scott Kaminski | Häfele America Co. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

MaccaPR

MARCH 24, 2016

Expanding upon our previous MaccaPR Q&A exploring how marketers can launch campaigns that champion social issues, we continue the discussion with former General Mills CMO Mark Addicks. Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” Getting approvals can be a hard slog.

Brand 48

Brand Branding Local YouTube 48

ZudePR

MAY 31, 2015

You own a business and want to increase sales. Your blog is just not working and you’re wondering why. The predominant business culture of the past 20 years has been keep your head down, play your cards close to your chest and don’t, whatever you do, give away your trade secrets. We both run businesses after all.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). To stand out, you’ll need to explain – succinctly – how your product or service saves time and increases convenience. Scott Kaminski | Häfele America Co.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

MaccaPR

FEBRUARY 23, 2016

Jason is the newly-elected president of the Minnesota chapter of the Public Relations Society of America (PRSA) (congratulations!) There’s no doubt that with the evolution of social media and the proliferation of online channels and platforms, consumers can now make their voices heard in a way that wasn’t possible before. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Waxing UnLyrical

APRIL 2, 2016

It’s ripped straight from my uber-successful online mini-training, “The Social PR Launchpad,” which can be found in its entirety exclusively on my online training site, The Social PR Virtuoso™. It also includes a really nifty audit worksheet so that you can jumpstart your implementation of the Framework. .

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Scott Kaminski | Häfele America Co. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Beyond PR

AUGUST 5, 2016

PR pros aren’t the only ones, though, who can learn something from the political conventions. The Future of the Democratic Party,” featuring Joel Benenson, chief strategist for Hillary for America. Consider how you can maximize attendees’ experience by rounding out their schedule. Give attendees a break. Get in on the action!

Marketing 40

Marketing Interviews Creativity Groups 40