Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Coach and prepare corporate spokespeople. Educate the market and modify perceptions.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JUNE 25, 2015

Instead, play an active role in getting the most out of the coverage. This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Blog about the coverage. Explain more in a blog post and post to your site. Share on social media. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. PR Tech Briefing]. What does it do?

Software 78

Software Case Study Technology Tools 78

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Adobe: Harnessing Data Power Adobe’s forecast of $221.8 billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63