Remove Blogging Remove Creativity Remove Storytelling Remove Viral
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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

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PR's Transformation: Shifting from Expense to Profit Center

Presspage

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post. Get in contact today to find out how we could help.

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A New Look For Influencer Marketing Strategy

Shift Communications

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Creators are (as in their name) creative. Create open-ended briefs. That’s just scratching the surface of potential.

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#CreativePR: Measurement and Data-Based Insights

Marketwired

This is post 5 of our 5-part #CreativePR blog series. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. Read the entire series here. .

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#CreativePR: Get Out of the Media-pitching Mindset

Marketwired

This is post 3 of our 5-part #CreativePR blog series. While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? It may not exactly be viral, but you’re getting the word out to the people who count.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.