ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

FEBRUARY 25, 2016

The following article originally appeared on the AirPR blog. . Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Just ask Qualcomm Wireless Reach. Ahhh, the new year. Not wanting to be left out (FOMO alert. I promise.

Wireless 150

Wireless Analytics Data Trends 150

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

NOVEMBER 12, 2014

And, does it even make sense as a viable marketing approach? I mean, those are all Fortune 500 companies with massive marketing budgets. Brands no longer need mainstream media to tell their story–they can tell it themselves through a blog (or brand journalism site)! But, will this brand journalism trend continue?

Journalism 140

Journalism Company Brand Branding 140

ZudePR

JULY 27, 2016

From “the van” it’s 25 minutes’ drive to get a mobile or (reliable) wireless signal. Who wants to read about what you’re going to do “going forward” or the “thrill” (nay “delight” ) of some corporate semi-bauble. These are not examples of clever marketing (albeit marketing, in each case, has played an important part in their success).

Google 60

Google Wireless Digital PR Meeting 60

Sword and the Script

MARCH 20, 2018

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank? Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Waxing UnLyrical

SEPTEMBER 27, 2010

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way.

Wireless 74

Wireless Twitter Writing Measurement 74