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Measure PR Goals that Drive Real Business Results

Cision

Without measuring your PESO activities’ effectiveness, you don’t know where to focus. But if you want PR to be seen as a relevant, valuable partner in driving business results—instead of a fluffy nice-to-have budget expense item, you have to get over that. Get Over Analysis Paralysis. Paid Media. Earned Media.

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How to…calculate and compare owned media engagement rates across multiple social channels

The Resolution Blog

Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. First, we need to get a picture of the number of people reached by each social post and the level of engagement with those posts.

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My latest PR tool obsession: Dasheroo

The Stalwart Blog

This past month, I presented my Brown Bag on Twitter Analytics. Are you responsible for tracking social media analytics for your company or clients? What about Website analytics? Email analytics? The free version provides users with 4 dashboards. Think of a dashboard as a client account.

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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

The integration between these hubs allows for seamless alignment between marketing, sales, and customer service activities, enabling businesses to provide a unified and personalized experience to their customers. It offers templates, A/B testing, segmentation, and analytics to optimize your email campaigns. More on CMS Hub below. ?

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5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Especially if you have a small budget and don’t have access to fancy dashboards, then this might be helpful (and even if you do, it might still be helpful). Before getting to that, though, I have a few don’ts: Don’t. get caught up in shiny new measurement tools. Get as specific as you possibly can.

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How to Build a Marketing Tracking and Reporting Process

PR 20/20

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. All of us have struggled to get through reports. I’m sound asleep.

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