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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. I believe both of those experiences shaped me and led me to starting this blog. And, I fell into a career of writing, social media and blogging.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

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The best of Talking Points in 2017

Communications Conversations

Part of that process is taking a long, hard look at my site and blog and discovering what kinds of content you’re reading–and what kinds of content you’re not reading. This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Or, people like Allison O’Keefe (another PR Rock Star) , whom I spoke to in a University of St. Now, she’s crushing it at Best Buy in social media marketing.

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

Today’s a first for this blog–and series. But, we’re here to talk about Holly–so let’s get to this most recent PR Rock Star conversation. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR.

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Best of SHIFT: Top 3 Posts From Q3 2014

Shift Communications

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Marketing Analyst. Here’s how.

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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

So, I thought, why not feature her here today as a PR Rock Star? role in marketing and communications. At MOCA, I grew a one-woman communications shop from the ground-up and had the ability to work on awareness campaigns, marketing efforts and media stories. Let’s learn more about Rebecca Lechner.