Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. I laugh most at…British comedy shows.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Those interviewed range from CEOs and journalists and include the following: Sara Castellanos : Tech Reporter at Boston Business Journal.

eBook 60

eBook Marketing Interviews Big Data 60

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

Marketing 60

Marketing Privacy Big Data Technology 60

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. I very much enjoyed journalism and had a blast doing it. How did you get your start in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3 I studied journalism in grad school. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas.

Measurement 40

Measurement Nonprofit Education Social Media 40

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. It’s being used by big firms. How do we use this big data that we capture? Listen to the full interview, with bonus content, here. I spent the first third of my career working for newspapers.

Ethics 92

Ethics Groups Handbook Education 92