Polaris
FEBRUARY 16, 2015
A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.
Buzzstream
OCTOBER 17, 2018
Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Lesson 3: Highlight Unique and Newsworthy Stories.
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Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)
MaccaPR
JULY 16, 2014
Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Would Blazek allow her to subscribe to her 7,300-member job bank and connect with her via LinkedIn, asked Mekota?
Cision
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.
Marketwired
MARCH 10, 2016
If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists. Yes, content that goes the most viral often fits these demographics, but most businesses aren’t chasing viral success. Consider if you were shopping for a new bank.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”.
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